Laura Roty

Laura RotyLaura RotyLaura Roty

lroty@asu.edu

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lroty@asu.edu

Laura Roty

Laura RotyLaura RotyLaura Roty
  • Home
  • About
  • Projects
    • Thesis
    • UX Research
    • Human Factors
    • Design Challenges
    • Visual Designs
    • Digital Projects
  • Contact

UX Research Projects

Learn more about my UX research!

FEATURED UX Projects

Thesis: ASU Class Search System

Thesis: ASU Class Search System

Thesis: ASU Class Search System

View Project Details

Phoenix Public Library

Thesis: ASU Class Search System

Thesis: ASU Class Search System

Explore Research

ASU Food Reconnection

Thesis: ASU Class Search System

ASU Food Reconnection

Explore Research

Phoenix Public Library

Project Summary

The main goals of the library’s website are for today’s community to get connected with their passive entertainment catalog (which has various options of books, movies, music, etc.), help them find a library location for them to visit in person, and find events that they might be interested in. The library also aims to allow users to expand their knowledge and connect with the community. 


The main issue of the website was that it lacked navigational guidance, making it difficult for users to know where to find primary actions and what specific programs are about or will do. Many of the design changes and recommendations stem from a desire from users for the site to be more clear and transparent with the information so that they can feel confident that clicking on a particular element will take them to the expected page.

Need to Know Info

Background

The Phoenix Public Library website aims to "connect today's community to a world of possibilities." 

Other goals of the Phoenix Public Library website are to:

  • Provide an online catalog of passive entertainment
  • Help users find their closest library
  • Display library events and educational resources

The heuristics evaluation determined that the site's navigational guidance would be the best area of focus for this particular user task analysis.

Methodology

We completed our usability test with a blend of in-person and Zoom sessions. In total, we conducted the test on six participants.

Participants were included in our usability test if they:

  1. We're familiar with online library databases 
  2. Have visited a library before 

Participant observations were completed as each participant was tasked with a handful of scenario-based questions to complete.

Results & Data

Success Rate

Success Rate

Success Rate

Scenario 1:  29 seconds

Scenario 2:  48 seconds

Scenario 3:  1 min 29 sec

Scenario 4:  40 seconds

Average Time

Success Rate

Success Rate

Scenario 1:  93.3%

Scenario 2:  100%

Scenario 3:  66.6%

Scenario 4:  100%

User Quote

Success Rate

User Quote

“Too many things to read, too many buttons, too many colors, too many  fonts.”

Design Reccomendations

  • Utilizing a color guide
  • Simplified advanced search engine
  • Sophisticated search filter capabilities
  • Descriptive page summaries
  • Clear pathway back to home


         View my site redesigns on Figma!

Figma Redesigns

ORIGINAL Mobile Homepage

    ASU Food Reconnection

    Project Proposal

    The ASU Food Reconnections page provides a variety of links and resources for the ASU community to connect with, including food equity, accessibility, and sustainability; however, after a preliminary user evaluation, it was found that the Food Reconnections page would benefit from improvements related to content organization, visual web elements, and accessibility tools. Explore below to see the wireframes and mockups addressing the pain points or view my research plan for more information.

    ASU Food Reconnection Research PlaN

    Project Timeline

    All of the website mockups and wireframing were completed individually.

    Personas and User Stories

    Food Reconnection: Pain Points

    Issue #1: Content Overload

    A study conducted by the HOPE lab in 2018 found that 36% of college students struggle with food insecurity. ASU’s Sustainability Practices (USP) Food Reconnection program aims to offer resources to food-insecure students; however, its current layout appears text-heavy and preliminary research found that to be a deterrent for most students.

    Issue #2: No Engaging Elements

    In addition, the lack of more straightforward navigation and the absence of engaging website elements does not support site engagement or navigational guidance. Its layout, rhetoric, and lack of scannable elements prevent students from engaging.

    Issue #3: Ad-like Embedments

    The current Food Reconnections website also includes poorly embedded resources without a thorough indication of external navigational pathways, which may mislead users and further stray them from their primary goal. 


    See the recommended solutions below.

    Food Reconnection: Solutions

    Solution #1: Content Summary

    Changes present in my sketch boards for the new Food Reconnection homepage include:

    • Modified ASU nav
    • Engaging breadcrumb menu
    • Summarized content

    Solution #2: Engaging Elements

    I expanded the Food Reconnections page in my sketch boards in order to:

    • organize content into more intuitive categories
    • create space for engaging elements (icons, etc.)
    • shift focus towards resources available

    Solution #3: Embedded Resources

    In an attempt to make the site appear more interactive, my sketch boards include:

    • an embedded sustainability events calendar
    • accessibilty tools and support links
    • additional resources to support ASU connections


    View my site resdesigns on Figma!

    Figma Redesigns

    View design challenges >
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    Copyright © 2024 Laura Roty - All Rights Reserved.

    Phoenix, AZ

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