Digital Projects

Project: I developed an advertisement poster for this design project to display a new model of a luxurious electric vehicle. For this new model, I propose Lucid shifts attention to the force of outer space.

Client: The client for this advertisement is Lucid Motors, an American electric vehicle manufacturer founded in 2007. Lucid focuses on capturing the public’s attention with their high-end EVs. They claim themselves as the future of sustainable mobility, aiming for a reimagined driving experience.

Audience: I aimed to design for affluent environmentalists with a soft spot for deep space and space exploration. Lucid Motors caught attention with their models Air and Gravity, but a new EV to embody our galaxy's extraterrestrial force and beauty will reach a whole new customer base. Not everyone can experience Lucid Motors vehicles, just as not everyone can be an astronaut and explore our universe. It’s an exclusive experience. Only 23% of people experience Lucid dreaming regularly. Dreaming ahead with the Lucid Galaxy allows luxury customers to experience a reality that most people can only hope for.

• Selection tools
• Masking tools
• Adjustment Layers
• Typography
• Special effects

Client: I designed the event and flyer for Las Palmas Resort, a beach-front resort in Puerto Penasco, Mexico. Their resort is a place for families, friends, and lovers to visit paradise for a little while. Their serene pools and tropical atmosphere is great material for a seasonal summer event, and I used that inspiration to design a flyer to help bring in business. 

Audience: The primary audience of this flyer is the resort’s customer base and other beach lovers looking for a fun way to spend their summer but also love to save with a good deal!

Intended Impact: The intended impact of this flyer is to entice customers with a deal to save on their trip to Mexico by getting the first night free if they choose to stay at Las Palmas Resort. This marketing is accomplished by drawing on imagery and Hispanic culture through their architectural design choices and comment fonts used for resort and tourist advertising. By staying at Las Palmas Resort and attending the Vamos a la Playa seasonal event, the visitors get a great experience and save money, an offer that’s undoubtedly hard to turn down. In turn, the resort receives business while its visitors are having a blast!

• Pen tool
• Shape tool
• Transformations
• Gradients
• Typography